Introduction WIPO’s overarching mission is to promote the creation, dissemination, utilization, and safeguarding of intellectual works, fostering global cultural, economic,…
Introduction YouTube, the most popular video-sharing platform, and the second-largest search engine, has experienced enormous success through the years, especially…
Commercialization Through Franchising Franchising is essentially a subset of licensing whereby the owner of an intellectual property grants the franchisee…